SJB Did Things

A decade+ of bringing big ideas to life in entertainment, gaming, and live events.

From behind the scenes to center stage (and, more than I care to admit, lost somewhere backstage), my career has been all about making the impossible happen—on time, on budget, and with minimal existential crises. As a strategic leader in global events and media production, I’ve orchestrated everything from esports tournaments across EMEA, APAC and the Americas, to theme park spectaculars and gaming conventions that reach millions of fans (*waves* hi, Fans!).

My journey has taken me from theatrical stages to broadcast studios, from Hollywood to Berlin—wrangling talent, crews, lost cosplayers, and occasionally bending the laws of physics—to craft unforgettable experiences that connect audiences to stories that matter.

With a background spanning creative direction, operational leadership, and team development, I’ve built a reputation for delivering high-impact, audience-first experiences across the entertainment industry. Whether launching Harry Potter attractions at Universal Studios, producing BlizzCon’s most successful virtual campaigns, or revolutionizing esports broadcasts at Riot Games, I thrive at the intersection of big ideas and flawless execution.

I bring creative vision, operational precision, and a commitment to building teams that make magic happen—without the need for actual wizardry (but I won’t say no to a good wand flourish).

Let’s create something extraordinary—and maybe slightly ridiculous—together.

All the Resumes Belong to You

Light Reading ... Case Studies & More

Coming Up: Cool Things I Helped Make Happen

A Few of My Favorite Things

BlizzCon Virtual Ticket – Digital & Live Experience Innovation

The Big Win: Transformed BlizzCon’s Virtual Ticket into a top-tier digital experience, leading to a 37% increase in digital ticket sales and record-breaking engagement.
Key Impact: Built cross-platform content strategy, produced exclusive digital content, and integrated global brand storytelling.

TESTIMONIALS

I continue to be impressed with Sarah’s innate ability to partner with a multitude of creative and business teams and clearly communicate the plans to achieve success. Her cutting-edge, organization skills mixed with her collaborative, positive personality would be a true asset for any team.

Craig Owens | Head of Growth Marketing, Scopely

Her positive energy and solution-driven attitude helped us all in working together across a wide variety of functions and disciplines. I consider it a privilege to have worked with Sarah and hope we get the opportunity to work together again.

Rachel Kamel | Director, CRM Zwift

She brings cross-functional teams together to deliver on extremely complex projects and programs resulting in deliverables that are in scope, under budget and on time. She is a pleasure to work with, and an asset to any organization.

Royce Higbee | Director of Product Management, FLASH

It was my sincere honor to work with Sarah, who is one of, if not "the," most efficient and successful content producers that I have ever worked with. I hope I will have the opportunity to work with her again, and will be scanning credits of well made productions for her name. She is a true professional in every sense of the word.